Online Promotion offers cost effective ways for small businesses to enhance their product or service distribution and even create their brand - something that would cost millions through conventional means! With online marketing there are no printing costs, media buying or centre/sales agent fees. In comparison with conventional forms of marketing the internet is reasonable. Online promotion provides enduring content. Whereas an advertisement in a newspaper or business magazine may quickly lose its sales generating value within a day or so or as soon as the next issue is published, online promotion is generally timeless.
Convenience
Internet marketing enables you to be open for business around the clock without worrying about store opening hours or overtime payments for staff.
Reach
By marketing on the Internet, you can overcome barriers of distance. You can sell goods in any part of the country without setting up local outlets, widening your target market.
Cost
Marketing products on the Internet costs less than marketing them through a physical retail outlet. You do not have the recurring costs of property rental and maintenance.
Personalization
Internet marketing enables you to personalize offers to customers by building a profile of their purchasing history and preferences.
Relationships
The Internet provides an important platform for building relationships with customers and increasing customer retention levels.
Social
Internet marketing enables you to take advantage of the growing importance of social media. You can take advantage by incorporating social networking tools in your Internet marketing campaigns.
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